338 | How to Batch Content for Every Platform Including Pinterest in One Hour a Week

If you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp.

I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour.

In this episode, I cover:

• What content batching actually means (hint: it's NOT a month of posts in one day) 
• How to pick your core content: blog, YouTube, or podcast 
• The 10-minute weekly email that comes straight from your core content 
• Why five Pinterest pins from one piece of content keeps you visible for five weeks
• The Canva resize trick that turns pins into Instagram carousels in two extra clicks 
• How lead magnet pins grow your email list on repeat 
• The tools you need (and the ones that are totally free)

ALL THE LINKS HERE: https://jenvazquez.com/content-batching-in-one-hour/

Transcript

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Most people think content batching means sitting down and making a month's worth of posts in one day. And that's not what I do, and it's not what I teach. Welcome back to Marketing Strategy Academy Podcast, where we help female entrepreneurs go from marketing overwhelmed to an easy streamlined strategy and system that includes Pinterest and repurposing content to grow their businesses when they have very little time. I'm your host, Jen Vasquez. Let's jump right into it. What I teach is a six-step workflow where you make one piece of content once a week. That one piece becomes your email, your pins, your carousels, your short form video, your blog, everything across every platform. The work takes about an hour. The content runs all week without you. Here's why this matters. That is most of us. The always-on pressure is real, but it is not a you problem. It is a system problem. This workflow is the off-ramp. One focused hour, one piece of core content. Everything else multiplies from that. The mistake that most people make is thinking about each platform separately. A post for an Instagram, a pin for Pinterest, an email. Each one feels like a separate job. The shift is this. Start with one substantial piece of core content each week. A blog post, your YouTube video, or a podcast episode. I, as you might guess, being on YouTube, I start from my video and all of my work comes from that. So you want to pick your one. What do you like to do? Do you like to write, then write a blog? And that can be your content. If you like to talk, then create a podcast. And if you don't mind being on video, warts and all, then YouTube might be the thing for you. But you're gonna pick one. That is your anchor for the week. Everything else comes from it. You are not creating from scratch for every platform. You are multiplying what you already make. And the data backs it. Here is the full six-step system. I want you to see the whole loop before we walk through each step. This is my one-hour marketing workflow. Rinse and repeat every single week. Step one is your core content, blog, YouTube, or podcast. This is where you pour your best energy for the week. Everything else flows from that one thing. Step two is your weekly email. Pull the key takeaways from your core content, share the link, and add a call to action. 10 minutes at most. Step three is where Pinterest comes in, and this is the step that most people skip entirely. You design five Pinterest pins from your core content. Each one gets a different keyword angle and a slightly different text overlay, different keywords as well. All five will point to the same blog post, video, or podcast. You space them apart at least seven days in your scheduler, even the Pinterest free scheduler if you want, and that keeps Pinterest from flagging you as spammy. And it also keeps your content showing up for full five weeks from that one piece of content. It's not forgotten. Use Canva Pen templates or Tailwind's Tailwind Create templates. Without a template, the design step alone will kill your hour. With a template, it is fill in the blank. My club members get 10 Canva pen templates included. Step four is schedule and publish. Use Pinterest's Free Scheduler or Tailwind, I'll have that link down below, and set it and walk away. Step five is sharing everywhere. And here is the shortcut that nobody talks about. You already made five Pinterest pins. Now resize them for Instagram, for a carousel or LinkedIn, landscape or square. Save as a new size in Canva, and that is two extra clicks, not a whole project. Pull short form clips from your core content for reels, TikToks, and YouTube shorts. And while you are in the batch session, the resize trick works because Canva keeps your design intact. You're not rebuilding anything, you are simply just changing the dimensions. Step six is five lead magnet pins. Same system as your content pins, but these point to one of your freebies instead. This is the way that you get people on your email list and can grow your email list instead of just your blog. One freebie, five pin angles, five boards. If you want the checklist version of this entire workflow, because I have watched YouTube videos and I always think, okay, I can just write it down or screenshot, but I don't want to do that to you. So I created a checklist for you. And this checklist version is of this entire workflow to follow along week by week. I made one for you and it's completely free. It's called the Marketing Workflow Checklist, duh, keywords, and it lives in my free visibility vault at learn.genvasquez.com slash resources. Or you can grab it in the description below. Here's the part that I want to be honest about. This feels very slow. And the first week, it could be extraordinarily slow. That is completely normal. Think about this. If you are driving somewhere new for the first time, it feels like it literally takes forever to get there. But after a few trips, you barely think about it anymore because it's muscle memory. Week one of this workflow will take longer than an hour, and that's totally okay. Do not let that discourage you. Start with one week at a time, get the flow locked in, and then batch for two weeks. And then maybe after doing that for about a month, maybe you want to do a full month of batching. But a big mistake that I see my clients make is to try to do that full month of content the very first time you try this process. And I promise you, you'll probably not do it again. It's not gonna be good. The hour will literally become real as the system becomes second nature, just like driving somewhere you've been multiple times. A few tools that will make the whole system possible. You do not need all of them to start, but you do need at least one for scheduling. Canva with pen templates is really a non-negotiable unless you're using Tailwind and you're only going to be using Tailwind. Because Tailwind can also resize images as well for Instagram and all the places. So if you're using Tailwind, then that's totally fine. But otherwise, you absolutely need Canva, and most businesses do anyway, to create graphics. Without a template, the design step takes way too long. With one, it is a fill-in the blank. So you already have a pen template that has your website URL on there, a call to action, a place for a photo, and then you just fill it in. You just copy and put the words in for the text overlay, swipe in a photo, and you're done. And again, if you want to go the Tailwind route, I do have my Tailwind affiliate link in the description. Tailwind is really the Pinterest approved scheduler that I use. Tailwind Create makes pin versions like a hundred times faster than Canva. But again, you're using something that everyone's using. If you want it to be really more unique, then Canva is definitely the way to go. But the Tailwind Create version is really worth it once you're ready to invest. And Tailwind, in terms of the pinning process, that publication process, I saved four hours when I started using Tailwind from the time that I used to spend. So it is a big time saver. Pinterest's Free Scheduler absolutely works great when you are just getting started. So no excuses to wait because that's free. Once this workflow is documented, a VA or a team member can run steps three through six for you once they're trained on the keywords and that kind of thing. You create the core content and they multiply it. You came for the workflow, but now Pinterest is on your radar. I have something for that. The hardest part of adding Pinterest to your marketing workflow is the system and its setup, right? The boards, the keywords, the first batch of pins. That is exactly what trips people up time and time again. So I run Pinterest Visibility Sprints throughout the year. It is a focused two-hour co-working workshop style session where we set up your Pinterest foundation and your first batch of pins together, and you leave with it done. Not just planned, but done. Just go to learn.genvasquez.com slash sprint or check the link in the description to see when the next one is and grab your spot. Here's what this comes down to: one piece of core content, six steps, and about an hour once that muscle memory is built. You stop creating from scratch for every platform and you start multiplying what you have already made. That is the whole shift. Tell me in the comments, what is your core content? Are you a blogger? Do you like to do videos or is it a podcast for you? And if you are doing all three, I definitely want to know and I will cheer you on. Next week, we are going deep on Pinterest keywords so your pens actually get found by the right people. Bye.