Marketing Strategy Academy with Jen Vazquez
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.
We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.
And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!
Marketing Strategy Academy with Jen Vazquez
273 | This May Be Why Your Pinterest Traffic Dropped & What You Can Do About It
If your Pinterest traffic has taken a nosedive, there's a good reason—and a way to fix it. In this episode, we break down Pinterest’s latest update that’s hiding the "Visit Site" button on some pins, explain why it’s happening, and give you the exact steps to get your clicks back. Featuring insights from Pinterest expert Kate Ahl of Simple Pin Media.
My insights here are based on Kate Ahl’s blog and podcast, which offer some of the most up-to-date guidance available. That said, Pinterest is an ever-evolving platform, and changes can happen quickly—so nothing is ever truly set in stone.
I always hesitate to present things as black and white because Pinterest’s algorithm and business goals are fluid. What works today may shift tomorrow. But this is the most accurate and helpful information we have right now, and I wanted to make sure you had it.
As with all marketing strategies, treat this as a series of micro tests—observe what resonates, adapt to what the platform favors, and refine your approach to get the best results, whether that’s in traffic, engagement, or ROI (including the time you invest). Keep testing, keep adjusting, and keep marketing your business with intention.
📌 Struggling to get leads from Pinterest? Let’s change that!: https://learn.jenvazquez.com/challenge
FREE Marketing Resources: https://learn.jenvazquez.com/resources
Need a Pinterest Manager? https://jenvazquez.com/contact/
DIY with live coaching from me: https://jenvazquez.com/coaching-2/
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Interviews: https://www.youtube.com/@marketingstrategyacademy
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